2020 MEDIA KIT
PUT YOUR COMPANY IN GOOD COMPANY.
Sophisticated Living is an award-winning boutique publisher of
top-drawer, city-specific magazines catering to the diverse interests of affluent consumers.
Published six times a year, Sophisticated Living delivers timely, tailored and world-class editorial with an eye for localized luxury. The content is authored by industry leaders and speaks to a wide range of topics relevant to well-traveled, savvy, and discerning readers:
interior design & architecture
wine & food
antiques & art
society & philanthropic events
Delivering on our reputation for elegance and sophistication, this stunning, photography-driven editorial is presented on the highest quality paper available, making Sophisticated Living attractive enough to linger prominently on coffee tables and bookshelves in the homes and offices we reach - and lending credibility and integrity to your brand. In fact, research compiled by renowned agency The Marketing Sherpa shows that consumers place most trust in brands they see in print ads over every other marketing medium.
Our full-page only advertising format and a 2:1 ratio of editorial to ads provides maximum impact for our advertisers and maintains an authentic, easy-to-read, high-style aesthetic. With the launch of our website and e-newsletter, our reach (and yours!) extends further than ever before. Ask us about advertising packages that promote your company across all of our platforms and social media channels.
Our advertisers represent the “best of the best” in their respective industries and enjoy the benefit of association with companies of similar caliber that cater to our core readership of affluent consumers.
As a Central Ohio business owner for more than 20 years, it is my passion to bring a publication as rich and distinctive as
Sophisticated Living to the Columbus market.
The opportunity to partner with your company would be a privilege.
Sophisticated Living Columbus
Ohio households with liquid assets of 1 million or more
THE LUXURY MARKET includes over 9.26 million households nationwide and over 200,000 in Ohio alone.
While our mainstream counterparts are distributing to readers across all spectrums of income and net worth, our targeted approach allows you to reach households with the financial wherewithal to buy your products and services.
The average annual income of Sophisticated Living Columbus readers
OUR TARGETED, FOCUSED DEMOGRAPHIC means that you pay much less for an ad in our pages than any mainstream magazine in Columbus. Additionally, our mailing list covers all of central Ohio, rather than focusing on individual neighborhoods - with editorial, photography, and print quality that surpasses anyone in the market.
Estimated size of readership
BROAD REACH WITHIN OUR DEMOGRAPHIC. Sophisticated Living editorial is carefully composed in order to appeal to each gender equally, doubling advertiser exposure in most households. Additionally, our distribution includes those places where individuals of high net worth and income visit: offices for service professionals including wealth managers, attorneys, plastic surgeons, and spas.
Print copies each issue
WE WANT MORE THAN A PAID AD. The people receiving Sophisticated Living Columbus are your most desired customers: those motivated by unique experiences and willing (and capable) to spend on the luxuries of life—luxury cars, the best in architecture and design, fine wine, couture clothing, investment jewelry, antiques, and fine art. Sales are the results of relationships, built and honed over time.
ways to reach
our affluent audience
OUR NEWLY LAUNCHED WEBSITE AND
E-NEWSLETTER ensure that your business is seen and heard by the most capable buyers in central Ohio. We know the market and we understand it’s an audience that requires a subtle, more nurturing approach. That's why our web-based content weaves your ad in seamlessly with our own editorial content via featured product columns, dedicated digital articles, and more.
WEB AND SOCIAL MEDIA
THE SOPHISTICATED SCOOP
Our monthly e-newsletter is designed to keep our readers engaged with content and advertisers in-between print issues. The Sophisticated Scoop is distributed to 3,000 (and growing) people in Columbus.
To see an example of our e-newsletters, click on the image below.
With the launch of our website comes a drastic increase in advertising possibilities. Ads and sponsored content linking directly to your company's website make it easier than ever for our readers to become your customers.
As the gatekeepers to the local luxury market, we will help connect you to the influential consumers that mean the most to your business on a daily basis.
Brands don’t always come in 8.5” x 11”. Let us take your brand out of the pages with additional print capabilities guaranteed boost your exposure.
Find sizing, print specs, billing,
and policy information here:
- BELLY BANDS
- COVER STICKERS
- DOUBLE COVERS
- CUSTOM PUBLISHING AND POLYBAG INSERTS
Effective January 1, 2019.
15% upcharge for guaranteed placement.
All prices are net. Agencies should adjust rate accordingly.