MADE-TO-MEASURE UP
Written by Victoria Chase
Some would say that Taiwanese sisters Nicole and Felicia Chang were born to be fashion designers. Their family's Taipei-based wedding gown manufacturing business supplies dresses for high-end brands including Elie Saab, Pronovias, Viktor & Rolf, and Demetrios, among others. Nicole and Felicia grew up surrounded by fantastical fashion, and in the process, absorbed everything from fit to fabrics. Today, even before reaching their thirtieth birthdays, the sisters are making their mark in the competitive world of luxury bridal and evening wear.
Heeding their father's advice, before joining the family business, the sisters broadened their horizons by attending college at the University of California at Berkley. Nicole studied political economy, while Felicia focused on environmental economics and city planning. After graduation, both girls felt the pull of their family tradition and returned to Taiwan to launch their eponymous brand in 2015.
Initially catering to Asian consumers with a perspective that both celebrated their culture's aesthetic and capitalized on a rabid consumer need for what's new and next, Nicole + Felicia set out to offer a viable alternative to historic and largely European brands. Working in the familiar realm of bridal and then expanding into evening wear, a cadre of young, talented designers work as a team to carry out Nicole and Felicia's vision for a given season.
Nicole+Felicia gowns represent a wide array of flattering silhouettes rendered in luxury fabrics and bold colors. Strategically placing their dare-to-be-different designs on key celebrities in Asia allowed the brand to quickly garner positive press and inquiries from potential customers around the globe.
Targeting their made-to-measure designs to strong, confident, and independent women, the sisters say they want to inspire their clients to invest in pieces that are timeless, rather than just being influenced by trends. Wearing a Nicole + Felicia dress, they add, is for the woman who wants to be the benchmark.
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